OUR STORY

Rooted in a legacy spanning over 120 years, Ruh is born from the soul of Ramnaraian Harcharanlal, pioneers in the Indian perfumery industry since 1905. With generations of mastery in extracting nature’s purest essence, we've inherited the ancient artistry of attar-making—refined, reimagined, and ready for today.

At Ruh Fragrances, we’re not just creating attars—we’re redefining them. Our Contemporary Attars blend the rich heritage of Indian perfumery with a bold, modern aesthetic. Inspired by the timeless principles of Ayurveda and holistic wellness, every product is a tribute to nature, luxury, and mindful living.

Growing up surrounded by mesmerizing aromas, we realized one thing—traditional attars weren’t evolving with time. So we set out to change that. Ruh is for the trendsetters, the dreamers, and those who crave a touch of heritage in their modern lives.

Whether it’s the monsoon-inspired Malhar, the festive vibrance of Jashn, or the regal allure of Darbar, each fragrance is more than a scent—it’s a mood, a moment, a masterpiece.

From handcrafting traditional copper distillation equipment to formulating new-age blends, we honor our past while boldly stepping into the future. Every drop of Ruh is a sensory experience, rooted in purity, sustainability, and authenticity.

At Ruh, we are more than a brand—we are a legacy in motion.

Join us on our journey to redefine luxury attars for the modern soul.